Benefits of Coffee News
Advertising
There are many benefits Coffee News provides
to its advertisers. Among
them:
- Ads are less expensive than other print
media, so the small business person can easily afford to advertise
regularly.
- All ads are exclusive, which means no
other company in their category can advertise at the same time. ADVERTISERS
CAN KEEP THEIR COMPETITION OUT! Small businesses appreciate this
bonus
- Ads can be changed weekly via e-mail,
phone or fax.
- Ads are working three meals per day -
seven days per week. Consistency brings results!
- It provides for the Repetition of your
advertising that is needed to establish buyer patterns -- at low cost!
- It attracts loyal customers rather than
aiming at bargain hunters.
- Coffee News has a proven
track record. Further, some advertisers remain on a waiting list for
several years once they discover the kind of results Coffee News
actually gets.
- The ads are rotated every week so each
advertiser has the choicest spot Small ads often are obscured
in other print media because the big buck advertisers often get better
placement.
- All ads are 3" x 2" so no advertiser can
overpower another by buying a larger ad.
- It takes the average reader eight to ten
minutes to read Coffee News as compared to thirty minutes
to read a 48 ++ page daily paper. This means Coffee News
receives six to twelve times the scrutiny.
- Ad design and seasonal changes are
included in the cost of your ad.
Why Advertise with Coffee News?
The reason why Coffee News is so successful is because
it is good for everybody and everything it touches. Even other media
services gain by getting better results for their advertisers if their
advertisers also advertise in Coffee News.
It provides a few minutes of light reading
while the order is taken and the meal is prepared. Since most patrons
can read Coffee News in about eight minutes, they have
plenty of time to read all the ads as well. Coffee News
works!
Surveys have shown that each Coffee
News is read five to seven times in local restaurants: readers
are encouraged, since itâs FREE, to either take it with them or
return it to the stand for others to enjoy. Every week a new issue is
delivered to the rack and old copies are recycled.
Restaurants no longer need to buy several
local papers for their patrons. They can now provide Coffee News
as a no cost substitute for patrons who demand something to read while
eating. Since patrons enjoy Coffee News, restaurants
enjoy repeat business.
Did you know that on average, we each see
over 3,000 different commercial messages daily. Advertising is
everywhere. And businesses must be more savvy than ever with how they
present themselves and spend their ad dollars. Most small and
medium-sized businesses are very poorly served by print, radio and TV
advertising because of the simple fact that in order to reach the
people who are potential customers, they have to buy at least four or
more times the circulation they need. Even direct mail, which does
allow them to choose their own circulation, can be very expensive.
Enter Coffee News!.
Your neighborhood business NEEDS
neighborhood coverage, and thereâs very little, if any,
advertising media that allows you to target your advertising dollars so
precisely, so effectively at so much less cost. Coffee News
manages to reach the highest and most potent concentration of potential
customers of ANY media -- for a fraction of the cost!
Read the fascinating story How All Advertising Works, by Coffee News
founder Jean Daum.
To ensure your ad gets views,
place it in the Coffee News!
To advertise in Coffee News or to have
Coffee News delivered to your restaurant EMAIL US!
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