A: Look for us everywhere from fine dining to
fast food. 70% of our locations are restaurants, delis, coffee houses,
etc. Everywhere people grab a bite to eat or enjoy a cup of coffee. The
remaining 30% are distributed to places were people are known to wait.
Such as car washes, oil and lube changes and doctors offices. We
currently have 40,000 targeted weekly readers in Salisbury, Concord, Kannapolis, and Mooresville.
A: You cannot currently subscribe to Coffee
News. It is a free publication distributed primarily at
restaurants, or any other place where you might have some time to read
A: New issues are distributed weekly to
restaurants, delis, coffeehouses, etc. Its purpose is to provide
POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a
high number of readers 3 meals a day!) or relaxing over a cup of
coffee. With Coffee News, there is no BAD news – only trivia, fun
facts, local events, and other fun things that draw attention (like the
chance to win cash each month). To see the locations where you can pick
up a copy of Coffee News, visit the Distribution area of this web site.
A: Each week, we hide the small “Coffee News Guy” in one of the ads. We hold a drawing and
have a monthly prize winner. This has proven to be a very popular
contest around the world. This contest is great for our advertisers as
well, as it encourages our readers to look through all of the ads in order to find the “Coffee News Guy”!
A: Coffee News was originally
researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has
grown to over 1100 locations in 52 countries worldwide!
A: Our first Coffee News edition was published in February, 2006.
As a courtesy to all our restaurant and coffee shop clients in the
Piedmont area, we offer the protection that no business in the
restaurant industry will be allowed to advertise in Coffee News.
Although most restaurants would love to have an ad, they are disallowed
automatically. The reason — a Burger King ad in Coffee News,
for example, would have every McDonald’s refusing to carry Coffee News.
No restaurant would welcome their competitor’s efforts to take away
their customers right inside their own premises, so they would
naturally kick them out — and Coffee News too.
We do offer restaurants carrying Coffee News a free location listing on our web
site showing our readers where they can pick up a free copy of Coffee
A: Ads in Coffee News are less expensive than other print media, so the small
business person can easily afford to advertise. You can advertise in
Coffee News for as little as the cost of a cup of coffee per day! So
unless another company in your “category” of business is already
advertising in the edition, it is open to you. Remember all ads in Coffee
News are EXCLUSIVES, meaning we only allow one type of business
in each edition, allowing our advertisers to LOCK OUT their competition – unlike any other publication in town!
A: A good ad is like a seed for a fruit tree. Repetition is its water.
Weekly consistency is its sunlight. The longer your seed is allowed to
grow in the mind of the public, the greater and greater your harvests
will be. What size harvests do you want to see?
For more, read about “the benefits” of advertising in our Coffee News article, Repetition!.
A: We offer you a lot of flexibility in how
you choose to pay for your ad. You may pay for the ad by cash, check,
autodraft, or Visa/Mastercard. We offer a monthly Direct Debit plan. A
10% discount is offered for 12 month prepayment, and a 5% discount is offered for
6 month prepayment.
A: NO… NO…We’ll work with you to create one. Ad Production fee runs $35 with no charge for changes.
A: Yes, you can. There is never a charge for minor ad changes, which may be
e-mailed or phoned in.